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Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Shared by News Feed | 0 0 0 | about 25 days ago

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services. Enrichment is when current customers […] …read more

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