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Who controls the marketing tech stack in 2017: The CIO or CMO?

Shared by News Feed | 0 5931 0 | about 2 years ago

A funny thing happened along the way to using technology to better connect with the marketplace: The CIO and CMO both decided to have a hand in it. How will they agree and align in 2017 as digital becomes central to the end-to-end customer experience?

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http://www.zdnet.com/article/who-controls-the-marketing-tech-stack-in-2017-the-cio-or-cmo/

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