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Top Gear Marketing: How Honda Measures The “Rhythm Of The Brain”

Shared by News Feed | 0 2 0 | about 3 months ago

Why Should You Care? Ever seen puppies on ads? How about babies? If you have, chances are that you weren’t seeing much of anything else. When I first collaborated with Nielsen Consumer Neuroscience, they shared a straight-forward eye-tracking heat map of an audience watching a commercial involving shelter pets. The dogs were adorable. And everything […] …read more

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