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The Data-Driven Marketing Revolution Will Be Televised

Shared by News Feed | 0 0 0 | about 3 months ago

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly. But it is about to change more radically […] …read more

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