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Rethink The In-House Agency Hype

Shared by News Feed | 0 0 0 | about 2 months ago

CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown in popularity, it still lacks in maturity. Forrester partnered with leading industry association, In-House Agency Forum to track the progress of in-house development. Here’s what we know: Popularity […] …read more

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