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Personalized Service vs. Privacy: When Customers Want Both

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Personalized Service vs. Privacy: When Customers Want Both

This is a guest post by Sarah Dawson, a Research Associate on the Application Development & Delivery (AD&D) team. Your customers are walking, talking contradictions. Forrester data shows that more than half of them want you to value their time, follow them across channels, and answer their questions quickly and easily. At the same time, […] …read more

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https://go.forrester.com/blogs/personalized-service-vs-privacy/
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