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Omnichannel: It’s Not What Your Ad Tech Provider Tells You It Is

Shared by News Feed | 0 0 0 | about 3 months ago

I love digging into data. Sounds obvious, I know. I’m an analyst, after all. But when I returned to Forrester, just after the Q2 2017 Omnichannel DSP Wave published, I found we were sitting on a treasure trove of data gleaned during the customer reference survey portion of the research. And it was illuminating. This […] …read more

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https://go.forrester.com/blogs/omnichannel-its-not-what-your-ad-tech-provider-tells-you-it-is/
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