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Marketing Innovation Requires “Process, Process, Process!” (Channeling Jan Brady)

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Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, Insights. “Marketing innovation” and “process,” you ask? […] …read more

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