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How To Use Emotion To Deliver Your Brand Promise

Shared by News Feed | 0 0 0 | about 26 days ago

In a recent workshop with the marketing team of a large European brand, we discussed the importance for marketers to deliver their brand promise. About 45% of marketers now report to be in charge of the customer experience. Whether they officially own CX or simply orchestrate CX talent and resources does not matter. In that […] …read more

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