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Consumer Marketing 2018: “Could-Do’s” vs “Must-Do’s”

Shared by News Feed | 0 0 0 | about 10 days ago

To my astonishment, this Tweet, which quotes my opening remarks, was the most re-tweeted/liked/shared of Forrester’s Consumer Marketing 2018: On average, marketers are using 16 different channels to reach and interact with customers and, on average, are tracking 17 different types of measurements and KPIs, says @MelissaRParrish #FORRMktg — Ginger Conlon (@customeralchemy) I was astonished […] …read more

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https://go.forrester.com/blogs/consumer-marketing-2018-could-dos-vs-must-dos/
http://bit.ly/2qkptrj

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